![]() labor force uses an F-Series truck in their daily job. According to the same BCG study, 8 percent of the U.S. sports league, combined or Disney’s global theme-park business. There’s lots of different electric pickup trucks, but there’s only one F-150,” Jim Farley, Ford’s chief executive, told me, which may sound immodest but actually borders on understatement: Receipts from F-Series trucks alone exceed Coca-Cola’s annual corporate revenue that of every major U.S. “There’s lots of different kinds of sodas there’s only one Coke. One in every 16 vehicles on American roads is an F-150, and it is the most used vehicle in 39 states, according to a Boston Consulting Group study commissioned by Ford. It’s a Ford F-150, the country’s best-selling vehicle in every year since Donkey Kong debuted and Ronald Reagan entered the White House. The entry-level electric model claims 563 horsepower and a respectable 230 miles of range, and it immediately sits among the least expensive electric vehicles on the market: Tesla’s Model 3, with 260 miles of range, sells for $39,490 (but does not qualify for federal subsidies).Ģ. After subsidies, the electric F-150 is only about $4,000 more than its gas-burning twin. In January, the average new car purchase in the United States crossed the $40,000 mark the Lightning is well below that bar, and inhabits the same neighborhood as Toyota’s RAV4 Hybrid, Jeep’s Gladiator pickup, and the Honda Odyssey. For years, climate-concerned transportation experts have sought to make electric vehicles cost the same or less than their internal-combustion cousins. Thirty-two grand after subsidies-an astonishing price. Because Ford vehicles still qualify for the federal EV tax credit, most Americans will pay a little less than $32,500 for this truck. Start with the price-how could you not? The Ford F-150 Lightning, the new electric version of the ur–American pickup truck, will go on sale next spring for $39,974. Check out our links below to get started today with 2023 or 2024 models.1. Ready to get behind the wheel of one of Ford’s EVs? We can help you find great deals at a nearby dealer. It includes an extended range battery with up to 320 miles range, an interior loaded with tech, Ford’s Tow Tech package, and a heat pump, starting under $70,000.įord has been running significant promotions on its Lightning EV pickup with up to $15,000 off in incentives. To compete, the company introduced a new “Flash” trim for the 2024 lineup that pulls favorite features from the XLT and Lariat models. Hopefully sale numbers will increase exponentially with competitive trucks now available from Tesla, and soon from Chevy, and Ram! View all commentsįord’s Lightning is gaining several new competitors, with the Tesla Cybertruck launching and the Chevy Silverado RST EV pickup coming next year. Good to see since trucks are a massive segment of the North American auto market and we need to de-carbonize all market segments. Ford is delaying around $12 billion in spending altogether. Lawler added, “We are slowing down several investments,” including at its EV battery plant in Michigan. Despite the record-setting performance, Ford is scaling back on several EV investments.įord’s CFO, John Lawler, explained on the company’s Q3 earnings call that the company has “taken out some Mustang Mach-E production.” It’s good to see some positive news from Ford on the EV front. The Lightning and Hybrid versions accounted for a quarter of F-150 sales last month. Meanwhile, Ford’s hybrid sales rose 75.2%, placing it in the top three (Toyota, Honda, Ford). Overall sales were down 0.5% last month (145,559), with ICE vehicle sales falling 6.5%. The electric crossover led Ford to a record third quarter with 5,872 units sold, representing over 70% of EV sales.įord has been ramping Mach-E output all year with “improved Mustang Mach-E inventory flow” beginning at the end of Q2, according to Andrew Frick, VP of sales distribution. Mustang Mach-E sales were also up 21.3%, with 4,294 units sold. Overall, Ford sold 8,958 EVs in Nov (+43.2% YOY), a new record. In September, a Ford spokesperson told Electrek that Lightning production “is starting to ramp after a six-week shutdown to expand the Rouge Electric Vehicle Center.” The spokesperson said Lightning deliveries were limited in July and August. Lightning output was limited in Q3 as Ford retooled its EV plant in Michigan. ![]() With the growth, Ford’s Lightning is the bestselling electric pickup through November, edging out the Rivian R1T.įord sold more Lightning models last month than it did in the entire third quarter (3,503 units sold). ![]() Ford sets new EV sales record in Novemberįord’s CEO Jim Farley broke the news on Friday that F-150 Lightning sales broke a monthly sales record last month.į-150 Lightning sales more than doubled (+113%) in November, with 4,393 units sold.
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